How to make a yoga centre as profitable as possible

A yoga centre offers more possibilities than you can imagine. Learn about them in order to earn the highest profitability

Opening up a yoga centre is a great opportunity for people who want to transform their passion into a profession and be able to manage their own yoga centre, a business with huge advantages and many chances of becoming a profitable investment. Currently in our country, the practice of yoga is becoming more popular every day, as shown by the new yoga franchises opening and the increasing number of yoga fans thanks to its physical and mental benefits.

There is no doubt that the main activity in any yoga centre is, of course, offering its users classes, and the focus should be on offering the best product possible. However, there are other business opportunities that should be borne in mind to make a yoga centre as profitable as possible. In this article, we want to offer our experience in managing YogaOne yoga centres, which currently have a total of 25 franchises open, in addition to our own centres.

Successfully scheduling and choosing the type of classes

The fact that there are more and more yoga practitioners can be an advantage, but it can also work against you if you do not have the capacity to meet the demands of the most expert users who are seeking more specific forms of yoga. The tip here is that your classes should not be limited to “basic yoga” or “intermediate yoga”. In order to reach the largest number of practitioners possible, you have to offer between 6 and 9 different forms of yoga per week, such as ashtanga, vinyasa, dharma, hatha, kundalini, sivananda or restorative yoga, without forgetting weekly introduction-to-yoga sessions for new users so you cover all levels.

Opening a yoga centre in a city or neighbourhood where there are other competitors can become an advantage if your business offers a wider variety of classes, given that it will attract the attention of users who already practice yoga and increase the chances of them registering at your centre.

You should also bear in mind that the times of the classes should suit the place where your yoga centre is located. If it’s in a purely residential area, it would be better to schedule the majority of classes in the evening, after work hours.

Offering classes and workshops

Specialised classes and workshops with well-known yoga masters are increasingly popular among users because of the higher level in our country. This is an opportunity you cannot let slip by as a way to stand out from your competitors.

On the one hand, your yoga centre can offer 100- or 200-hour yoga teacher training classes and thus cover another more specialized type of target. On the other, weekend workshops with famous teachers with a national and our international reputation is an option that is attracting more and more fans and is another way of promoting your yoga centre.

Organising yoga retreats to create community

Yoga retreats in contact with nature to ease the mind are attracting more and more fans. Weekend getaways where participants can practice yoga, meditate and disconnect as they enjoy the local landscape and food is another activity that a yoga centre can offer not only to increase its income but also to create community and earn user loyalty.

Having high-quality teachers

Properly choosing the personnel at your yoga centre is one of the most important factors in ensuring the highest profitability from your business. You have to hire high-quality teachers who can offer a unique experience in each class, teachers with the skills needed to teach yoga and tend to each user’s need in class, and teachers who are friendly, pleasant and professional.

The management of the centre must be flawless

Something that determines which business becomes successful is remember that taking care of the details makes all the difference. This includes everything from customer care to the temperature of the rooms, not to mention the cleanliness of the space, the scent, the predominant colours, the furniture… Everything should work together in perfect consonance to provide a sense of peace and quiet, relaxation, wellbeing and harmony, which are essential to practising yoga and making sure that users feel good at your centre.

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