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PROMOTING SPORT AND A HEALTHY LIFESTYLE

 

The DiR Foundation was established in 1995 in Barcelona when the DiR Group, which founded their first club in the city in 1979, felt that the time was right to formalise the group’s contribution to society and the positive effects of this contribution for the company by setting up a foundation to channel and implement the group’s social responsibility activities.

DiR has led the way in Barcelona in promoting sport and a healthy lifestyle, offering the latest innovations in fitness, well-being and health. With more than 40 years of experience and more than 75,000 members, the group currently boasts more than 20 health clubs in Barcelona and one in Sant Cugat del Vallès.

Mission

The mission of the DiR Foundation is to raise awareness of the value of sport in terms of both its health benefits and as a tool for social cohesion, and to guide society towards healthier lifestyles. It does so by undertaking and supporting initiatives that, through sport, help to improve people’s quality of life, providing the tools to make society more active, dynamic and caring.

Vision

Our vision it to become the leading organisation in conveying and disseminating the value of sport in terms of both its health benefits and as a tool for social cohesion.

The experience and prestige accrued by the DiR Group in the world of sport over more than 30 years underpin the Foundation’s mission as it is socially grounded on experience, knowledge and solidarity for the improvement of people’s quality of life.

Our values are:

  • Spirit of self-improvement
  • Respect for others
  • Dedication to people
  • Solidarity, particularly with the most vulnerable members of society
  • Overcoming challenges
  • Tolerance towards others
  • Sustainability for the improvement and preservation of the environment

The objectives of the DiR Foundation are based on:

  • Leading the way in the promotion of the value of sport in terms of both its health benefits and as a tool for social cohesion
  • Organising activities on the principle of equality of opportunity and solidarity
  • Bringing the value of sport closer to groups at risk of social exclusion and to the most vulnerable in our society
  • Promoting sport as a vehicle for developing healthier lifestyles, both in terms of physical exercise and nutrition, and taking up the fight against a sedentary lifestyle, particularly in children
  • Raising awareness and disseminating information pertaining to sport and health, based on the firm belief in the social role that sport can play in improving people’s quality of life
  • Conducting training and research initiatives, creating a meeting point by organising talks, round-table meetings and training programmes

Board

Chair: Sra. Sílvia Canela Viscarrues
Deputy chair: Sr. Joaquim Triadú Vila Abadal
Secretary: Carles Oró Sixto
Member: Sr. Pol Amat Escudé
Member: Sra. Montse Banquells Aparicio
Member: Sr. Eugeni Cabanes Duran
Member: Sr. Alfons Conesa Badiella
Member: Sra. Helena García Melero
Member: Sr. Lluís Puig Torregrosa
Member: Dra. Marta Sitges Carreño
Administration: Isabel Caba Brunet

Our strategic pillar

  • Initiatives to disseminate the value of sport to encourage healthier lifestyles
  • Projects to encourage the social integration and cohesion of the most vulnerable in our society or those at risk of social exclusion
  • Strategic alliances and partnerships as one of the Foundation’s pillars of sustainability
  • Sporting challenges for good causes
  • Fundraising for social purposes
  • Year-long projects consistent with our mission

CHARITY EVENTS
ORGANISED BY THE DIR FOUNDATION

CHARITY EVENTS

SPECIAL OLYMPICS

Collaboration where a team will be formed to train and certify all DiR technicians so that they learn the essential tools to assist people with disabilities who train in our centers. DiR will give a mandatory €2 from each of the registrations received for the Cursa Kids 2023 and voluntary donations from the 9th DiR Diagonal Guardia Urbana Race, which brings together more than 9,000 runners year after year.

Marató de Tv3

MARATÓN DE TV3

“Pedaleja per la Marató de TV3” event, organized annually by Marriot and DiR, which brings together more than 1,500 people, where all registrations received to pedal in front of the Hotel W Barcelona are given entirely to the cause of each year.

Hospital de Sant Pau

HOSPITAL DE SANT PAU

Organization of the “Scientific Course” on an annual basis -since 1989- which brings together more than 200 people within the Sant Pau Art Nouveau Site. Organized jointly between the Hospital de Sant Pau and DiR with the impulse of Doctor Serra Grima, who relates the benefits of practicing sports in cardiology pathologies.

Fundació Esclerosi Múltiple

FUNDACIÓN ESCLEROSIS MÚLTIPLE

This collaboration began many years ago with Get Wet for Multiple Sclerosis, which took place in the DiR Diagonal outdoor pool. This year we are collaborating with this entity, providing them with fitness sessions to encourage those attending the “Move for Multiple Sclerosis” Race, which takes place in Montmeló.

Hospital Sant Joan de Déu

HOSPITAL SANT JOAN DE DÉU

TV broadcasting of the work carried out in this pioneering maternal and child hospital, to help them raise funds to investigate the causes. Collaboration with the research of Dr. Eva Ferrer for the investigation of sudden death in athletes through their monitoring while they are doing sports.

fundació Josep Carreras

FUNDACIÓN JOSEP CARRERAS

Broadcast through the TV of all the centers of the work carried out by this Foundation, a pioneer in research against leukemia, to help them raise funds to investigate and help defeat this disease.

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